Why Classic Watches Never Went Out of Style

While smartwatches once threatened to make traditional wristwatches obsolete, the opposite is happening: analog and mechanical timepieces are regaining momentum. The global mechanical watch market was valued at approximately $61.9 billion in 2024 and is projected to grow to $64.8 billion in 2025, with long-term forecasts reaching $97 billion by 2034.

In today’s market, watches are more than just tools to tell time—they’re fashion statements, collectibles, heritage pieces, and symbols of personal style. From younger buyers entering the market to luxury brands innovating with high-tech mechanical movements, the wristwatch is evolving for a new generation.

What’s Driving the Wristwatch Resurgence

Heritage, Craft, and Authenticity

In a world dominated by digital technology, many buyers are seeking objects with tangible presence and craftsmanship. Fine mechanical movements and vintage watches appeal to collectors and enthusiasts who value longevity, style, and authenticity.

Younger Buyers Are Shaping the Market

Gen Z is actively entering the watch market, gravitating toward smaller, elegant dress watches rather than oversized sports models. Entry-level luxury watches and pre-owned pieces offer an accessible way to start collecting while still owning a piece of history.

Innovation Meets Tradition

Luxury brands are blending tradition with modern technology. Solar-powered movements, carbon hairsprings, and other innovative materials are keeping mechanical watches relevant while attracting modern consumers who appreciate quality and durability.

Pre-Owned and Secondary Markets Are Booming

Scarcity-driven demand, especially for limited-edition and heritage models, is fueling growth in the pre-owned watch market. Resale platforms allow collectors and new buyers alike to access rare pieces while capitalizing on long-term value.

What This Means for Buyers and Sellers

Whether you’re starting a collection, investing in a heritage piece, or selling a watch you no longer wear, the current market presents exciting opportunities. Knowledgeable appraisals, understanding market trends, and working with trusted experts can help you maximize value and make informed buying or selling decisions.

Bring Your Watches to Empire Pawn

Ready to discover the real value of your watches? Bring your timepieces to Empire Pawn of Nassau for a professional appraisal and experience why so many collectors and sellers place their trust us. Whether you own vintage classics, modern luxury, or everyday watches, our experts provide accurate evaluations and ensure you get the best price in the area—with no gimmicks and a smooth, professional experience. Stop by today and turn your watches into cash with confidence! If you’re in the market for an estate, vintage or antique watch, visit Adina by Empire Jewelers for a beautiful watch at an unbeatable price.

Sources

1. Global Mechanical Watch Market Report, GM Insights, 2025 — https://www.gminsights.com/industry-analysis/mechanical-watch-market
2. Mechanical Watch Market Global Report, The Business Research Company, 2025 — https://www.thebusinessresearchcompany.com/report/mechanical-watch-global-market-report
3. Chrono24 & Fratello Watches Secondary Market Report H1 2025 — https://www.fratellowatches.com/chrono24-fratello-secondary-watch-market-report-h1-2025
4. Luxury Watch Innovation and Materials, Financial Times, 2025 — https://www.ft.com/content/70a9145b-e633-4710-87b5-b59ecbc2a601
5. Watch Market Trends, The Guardian, 2025 — https://www.theguardian.com/lifeandstyle/2025/jan/12/tick-tock-the-return-of-the-mechanical-wristwatch
6. Swatch Group Sales Report, Reuters, 2025 — https://www.reuters.com/business/retail-consumer/swatch-posts-steep-drop-sales-profit-china-struggles-2025-01-30/

What to Know Before Buying a Rolex

In this month’s blog, we examine luxury watches, specifically Rolexes. Here’s what to know and think about before buying one, according to clockmaker.com.

1. Be honest—can you afford it?

Before actually buying a Rolex, the most important thing is to be honest with yourself if you can afford it. Will the watch be an asset or a liability? Do some research: there are various versions of Rolexes out there, with an official, brand new Rolex being the most expensive.

Are you willing to buy new? Does it have to be 100% authentic? Assess you financial situation carefully and honestly, and choose your watch accordingly.

2. Make sure the dealer is legit.  

Even a pre-owned Rolex is an expensive item. It is absolutely essential that you buy your Rolex from a knowledgeable dealer, a dealer you know you can trust.

Every year, people are scammed out of millions of dollars thinking they are buying “the real thing,” when in fact it’s a cheap knock off.

That is why it is important to buy a new or used Rolex watch from a knowledgeable and reputable dealer, preferably in a brick and mortar store you can visit in person.

A new Rolex can be purchased from an authorized Rolex dealer or it can be obtained from an independent, unauthorized watch dealer selling new, near-new, pre-owned, or vintage Rolex watches.

If your objective is to purchase a new, current model Rolex and to save on the price, or if you are looking for a specific model no longer available from an authorized dealer, then buying from an independent watch dealer is probably your best option.

To find an authorized Rolex dealer in your area, visit rolex.com for dealers in your area.

3. Make sure it’s a real Rolex.

In the past, fake Rolex watches were so poorly made that it was usually easy to distinguish the fake from the genuine item.

Today, counterfeit Rolexes can be almost impossible to distinguish from the world-renowned Swiss masterpiece. Online auction houses and individual Internet sellers commonly offer very convincing copies.

If you want a genuine Rolex, make it clear to the dealer that you are interested in seeing and buying only a 100% genuine, unaltered Rolex watch—including the watch band.

Ask the dealer:

Do you offer an unconditional money back guarantee that the watch is a completely genuine, authentic, unaltered Swiss made Rolex?

Will you also off an unconditional guarantee that the bracelet does not contain any non-Rolex parts?

4. Confirm that it’s in good working order.

Before you buy, make sure the watch is working properly, and has been serviced by an authorized Rolex service center, or reputable and experienced independent watchmaker known to specialize in high-end watches.

Ask the dealer:

Do you offer a full, written, timekeeping and water resistance guarantee with your watch for one full year?

5. Get the model and serial number.

Make sure you get and check the model and serial number of the Rolex before buying. The dealer should give you the opportunity to take the bracelet off and check the numbers located between the lugs.

The serial number is usually located next to the “6 O’clock” point of the dial and can tell you the approximate age of the watch. The reference number is located next to the “12 O’clock” point of the dial and is engraved with the phrase “ORIGINAL ROLEX DESIGN” and a 4-5 digit number under it.

This number must match the model. Note that some better fakes may have serial numbers, but they are generally acid etched in and not engraved. If the watch does have a serial number but it looks poorly engraved or barely etched then do not buy it! In 2005, Rolex started engraving the case’s serial number in the inside edge of the case at the “6 O’clock” position, under the crystal and below the bezel.

6. Take your time deciding.

Whether you are buying a new or pre-owned Rolex, choose carefully and don’t allow yourself to be rushed into buying. Do your research, and if necessary, ask the dealer to hold the watch for you for a day or two while you consider buying it.

Trust your instinct: if the deal sounds too good to be true, then it probably is. Make sure you are 100% satisfied with the watch and the purchase—this is an heirloom item that should last your lifetime and be handed down to the next generation.

Finally, once you buy, insure it and enjoy it!